Content film - 10" social films - Photography for instore and visual merchandising - PR

Seven inspiring women, each telling their breast cancer story to raise awareness and fund raise lifesaving research into breast cancer. A tender, sensitive subject that M&S and Breast Cancer Now wanted to share in social and PR.

As an art director, I've always loved writing. This was possibly one of the most emotional things I've ever written, the gravity of these real stories was something I wanted to do justice to.

I worked with some equally inspiring women on this project. A tight team both agency and client side, putting their all into this important cause.

Portraits by Rachell Smith
Film directed by Liz Unna