This ain't a side hustle. It's our coffee shop that employs 3 people and was built on blood, sweat and tears.
From an empty shell I designed the shop layout in SketchUp, designed all the branding, worked the backend of a POS system, learnt how to make a decent cup of coffee, negotiated with third party suppliers, grew the instagram account organically to 4000 loyal followers, hosted a regular Book Club, a jewellery making workshop, sponsored an ice hockey team, designed and branded a mobile coffee van and survived a pandemic and a cost-of-living crisis.

To call it a side hustle wouldn't really do it justice. It's a really proud achievement, an actual day-to-day running business.

It also makes me a million percent more understanding when clients chat about their business problems. I understand the high-street and consumer spending from a whole different angle, not to mention the brilliant resource the shop is when it comes to understanding audiences from all walks of life.