Experiential - Social

How do you create an experience for a gambling client when you can’t mention gambling?

I CD’d this experiential project for Casumo. Working with my team, we sold in the idea of serving up experiences that exist on a parallel universe, the Casumo brand universe. Things like a food van that served Burger & Chips like you’ve never tasted before. Or a photo booth that transported selfies to the wonderfully weird world of Casumo.
A bit bonkers, but definitely effective.